Exhibitor interview: Jura


In the lead-up to SDW 2015, Security Document World has taken some time out to talk to some of the companies that are exhibiting about industry trends and their specific plans for the event.

In this interview, SDW spoke with prepress and personalisation solutions firm Jura’s marketing manager, Barna Barabas.

Tell us a bit about your company and how Jura fits into the secure document and identity ecosystem?

We started in the early 1990s as a very small software development company. It turned out that the new software suited security printers well, and more and more companies showed interested. That was our start.

By the end of the 1990s, Jura supplied design software for secure printing all over the world, stretching from Indonesia to Canada, and many other countries. Shortly after our start we grew into also being a security pre-press system supplier, which included plate-making equipment. Basically, we can deliver anything that is needed from the moment that a new secure document is first dreamt of, until getting the printing plates ready - and this includes all customers from banknote printers to any security printing companies.

Parallel to our pre-press systems we also have a personalisation business line, offering security features for personalisation of travel-documents with photograph. We do not deliver a full personalisation system but contribute those with our patented solutions, meaning we are a sub-supplier of the prime- contractors or system integrators.

We supply mainly two security features. Firstly, IPI – (invisible personal information) hides personal data in the photo of the document holder. All passports must be secured – even those without a chip – and IPI protects the photo from being replaced or manipulated. IPI is machine readable.

Our machine-verifiable LetterScreen is a high-secure secondary (ghost) image, composed of the personal data of the document holder. The data are printed in microtext along a wave-pattern that is unique for each and every passport. This means that immigration officers can read/verify the Jura features and confirm the travel documents are genuine.

What do you see as most important drivers and detractors for the secure documents industry and your company as we move into 2015?

Everyone says this, but it is always a challenge for the whole industry to keep innovating. Everyday, new features come out but forgers do not sleep, so we have to remain one step ahead of them.  Certainly, the continued development of security features is important and we will not stop innovating in this realm.

In terms of challenges, cost reduction is increasingly important. More companies that we deal with are looking for the best security features and the best cards but at the lowest cost possible. So reducing the price of procedures is very important. At the same time we can say that our features are extremely cost effective.

We intend to develop both our main business lines, and we have our own ideas but usually development is more derived from listening to the customer. If the customer has shortage in a certain area, we try to push development in that direction. This strategy, listening keenly to the customer’s requirements, is one we have followed from the start because it has served us so well.

What are your plans for SDW 2015?

As always we try every year to bring something new to the market, and I know this is a very big challenge for all the companies. This year, we released a new upgraded version of the whole design software system – we are talking about a group of software – but in 2015 we are focusing on two main modules which will help the id-card producers to plan the document before production in a much more optimised way.

When a design is planned, the customer typically has a lot of requests and the designer has to implement all of these – security features, positions, sizes, machine-readable elements etc. In 2015, we would like to release a module that would help the designers plan these secure documents in a much more streamlined way.

The system will be faster, easier and what is very important: if the document is planned in the correct way, it will lessen the need for changes at a later stage that could stop the production at a bad time. We aren’t involved in production, but we can say that these improvements will make the planning stage faster and more understandable for everyone.

What regions do you see as ripe for expansion and why?

Firstly, l need to divide the security pre-press and personalisation lines into two markets.

In the world there are slightly over 80 banknote printers, and 60 or so have some kind of Jura product. I am perhaps being idealistic to want 100%, but we would like to increase this percentage as much as possible. 

As for personalization: We have a strongly presence in Asia and very happy with that region where we have good and traditional customers. Europe is also a strong market but we could expand there. South America and Africa are regions where we would like to have a bit more penetration.

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Jura is releasing a new upgraded version of its design software suite at SDW 2015.
Jura is releasing a new upgraded version of its design software suite at SDW 2015.

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