Noodigs selects Acuant’s AssureID for identity verification


Acuant, a global provider of identity verification solutions, today announced that Noodigs Realty Services, a software company modernizing the home sales transaction, selected Acuant’s AssureID for identity verification. The company is launching a digital platform to connect home buyers with sellers and needed an easy-to-use method for identity verification for both prospective sellers and buyers involved in the home sales process.


“I founded Noodigs after the purchase of my first home – there’s a significant market need to provide a better user experience, significantly lower costs and greater transparency throughout the home sale process. Our platform directly connects prospective home sellers and buyers, creating a more empowering home purchasing process than the traditional agent-driven model,” said Ryan Harris, CEO of Noodigs. “The community model is powerful and largely built on trust. We believe in empowering individuals to create secure transactions and found that Acuant has the same mission with products to enable trust while keeping processes streamlined.”


AssureID’s patented technology extracts biometric and alphanumeric data contained in an identity document to authenticate it by applying 50+ forensic document-specific tests in seconds. Noodigs is deploying AssureID’s mobile solution to quickly capture IDs and authenticate them, while creating a data log that allows sellers to know who was in their home at any given time and provide a better user experience for its customer base.


“Strategic organizations are taking a more aggressive approach to fraud prevention and identity verification while still protecting personal data,” said Yossi Zekri, President and CEO, Acuant. “With our solution, Noodigs is going above and beyond the precautions taken by the traditional real estate model to verify identities and create a trusted community.”

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