HID increases investments in brand protection

09/10/18

HID Global has announced it is increasing its investments in HID’s IoT-based brand protection services and expanding its community of partners who develop and deliver seamless front-end experiences to global brands and consumers. 

The company says: “These initiatives are bringing peace of mind to both manufacturers seeking to safeguard their brands and consumers who want to verify the authenticity of their purchases in a trusted IoT environment. HID Trusted Tag Services make this possible by securely authenticating products from the time of production, through every step of the distribution process, and at the point of consumer sale – all with a simple tap of an Android or iOS phone.”

“As a pioneer of brand protection, HID is able to quickly leverage Apple’s NFC read capabilities to drive mass adoption and help the average consumer avoid being duped by counterfeit products,” said Mark Robinton, director of Business Development and Strategic Innovation at HID Global. “Our solution goes beyond adding trust to the global supply chain; it also opens a secure channel for brands to engage directly with consumers as part of their brand loyalty strategy.”

HID says its Trusted Tag Services combine HID’s cloud authentication services with its NFC tags that come in many form factors for a variety of product shapes and sizes requiring brand authentication. HID’s NFC tags are embedded into each product during the manufacturing process, and are read using NFC-enabled smartphones (both Android and iOS v11 and newer). The company adds: “The advanced cryptographic capabilities of the embedded tags make them virtually impossible to be cloned or copied, and the extended security features in HID’s cloud authentication service provide privacy-preserving brand authentication and consumer engagement in a closed and trusted environment.”   

 

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HID increases investments in brand protection
HID increases investments in brand protection

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