Reltio introduces Identity 360

27/01/21

Reltio, a provider of a master data management SaaS platform, has announced the availability of Reltio Identity 360.

Identity 360 is a Free cloud-native service that provides a single source of truth for identity data about customers, contacts, and other persons such as patients, sales representatives, and employees in real-time and at-scale.

Reltio Identity 360 eliminates the common problem of inconsistent, duplicate, incomplete, and fragmented customer data by consolidating, deduplicating, enriching, and validating customer profiles in a single source of truth. Accurate, reliable customer data is critical to success in the digital economy.

The system enables users to create digital universal IDs to provide customers with seamless omnichannel experiences in a post-cookie world. According to industry analysts at Winterberry Group, almost 50 percent of brands say better identity recognition capabilities will do the most to advance their omnichannel marketing efforts.

Dave Menninger, SVP & Research Director of Data and Analytics Research, Ventana Research: “Master data management is a critical capability for organizations. Our research shows less than one quarter are very confident in the quality of their data. Our research also shows organizations are moving their data processes to the cloud. Reltio Identity 360 will enable organizations to experience the benefits of master data management for free. The new generation of IT executives, many of whom are digital natives, are accustomed to feature-rich freemium models that deliver lasting value. Identity 360 provides an easy path to cloud-native, multi-domain master data management for Customer 360 and Enterprise 360 as those use cases arise.”

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