SAFE ID Solutions has rebranded itself to reflect its growing position in the Identity Flow Management sector.

The company says that following more than 30 international projects, it is now emphasising its experience with domestic IDs and authorisation cards, corporate ID technology and ID management for public security as well as travel documents and border protection systems.

“After more than 30 international ID management projects, our previous corporate appearance no longer reflected our expertise,” says Karsten Neugebauer, CEO of SAFE ID. “We want to ensure that our complete corporate presence demonstrates our competence in the entire ID management process. Rebranding has resulted in consistent presentation of our market segments, products and our performance in implementing international projects as well as the fact these encompass the areas of National Security, Citizen Services, Corporate Security and Public Security.”

The company says all its communication materials have been restructured and the new logo more closely resembles the international logo for machine readable documents. Additionally, its website has been revamped and now includes a corporate film and the animation of the Identity Flow.

The company’s new website can be viewed at www.safe-id.de