NXP has announced that Ruediger (Rudy) Stroh has become the general manager of the company’s identification business.
“We have recruited a new leader and created a dedicated structure for our identification business as we believe it has significant potential for further growth in the mid and long term,” says Rick Clemmer, NXP chief executive.
Stroh takes over running the identification business from Christophe Duverne.
Rudy began his career at Siemens AG where he held multiple management positions. He then became senior vice president and general manager at Infineon Technologies, responsible for the Network and Computer Storage, Data Communications, and Consumer divisions. Rudy also led multiple start-ups in Wireless, Storage Networking and advanced nano materials companies before joining the Agere Systems Leadership Team as EVP of the Storage Business Unit. After the Agere/LSI merger, Stroh’s expanded responsibilities at LSI Corporation included Hard Disk Drive SOCs, Preamps, Motor Controllers as well as SSD controllers.
“I am honoured to join the NXP team,” says Stroh. “Customers in the identification market have complex and rapidly changing needs across a broad spectrum of technologies. I am committed to redoubling our collaborative efforts in delivering innovative and competitive total solutions to our customers in diverse markets by integrating our portfolio of secure identification technologies with those of our vast network of software, middleware and system integration partners.”
Rudy Stroh will report directly to Rick Clemmer, who continues to manage the automotive business on an interim basis, and will also join the Management Team of NXP.