Indian airline Jet Airways has adopted Quick Response (QR) mobile code technology to disseminate information about its products and services to its passengers.
The airline is the first in India to use barcode technology to disseminate real time information on its products and services to its customers.
The QR codes are used on the airline’s website, Facebook posts and from February, JetWings its in-flight magazine will allow guests access to additional information about the offers and promotions displayed on various advertisements in the magazine. In the second phase, Jet Airways plans to include the quick response barcodes on its eTickets as well.
3GVision is providing the airline with access to its QR code campaign management system, enabling real-time reporting, including approximate response location, time and media type.
QR codes can be read using 3GVision’s i-nigma reader and passengers can download the reader on their smartphones.
Once scanned, by pointing the individual’s handset to the barcode, the technology will automatically direct the guest to the mobile internet site, making it easy to navigate through the airline’s editorial content and promotional offers and services.