Precise Biometrics has unveiled a new management group and organisation which will be tasked with having a greater emphasis on the US market.

The company’s new management team will focus on the overall range of its operations, while responsibility for sales will be anchored in respective business areas. It has already announced a new organisation where operations are divided into three business areas: Mobile, Identity Access Management (IAM), and Access Solutions. The company says it will now be focusing more intently on these segments within the US market as well.

“The US market accounts for about one third of total sales in the biometric market and is thereby the largest geographic market for biometric solutions in the world,” says the company. “Because of the greater focus on security and biometrics, the North American market is expected to double in size by 2015 with an increase from the current US$ 1.5 billion to US$ 3.2 billion in four years. Above all the markets for biometrics in both the banking and government agency segments are expected to expand in the US, and will have more than doubled by 2015.”

The new management team consists of Thomas Marschall, president and CEO; Patrik Lindeberg, VP, Research & Development; Patrik Norberg, CFO, and the new addition to the group Michael Harris, CTO. Michael Harris has been employed by Precise Biometrics’ US subsidiary for almost 10 years as a sales director. He will now strategically focus on the company’s future offerings.

IAM is the business area that covers Precise Biometrics’ sales to the ID card segment. It will be run by Per Bahr, who joined the company in 2010. In his role as director of IAM, Per will be working mainly in the European market, while also leading a sales team that will be expanded during the year.

The Government segment encompasses portions of both the Mobile and IAM business areas. To focus its sales efforts in this segment, Matt Shannon has joined the company to manage the US Federal market in his role as Federal Sales director.

“We are now taking offensive action to achieve the targets we have previously communicated,” says Thomas Marschall, president and CEO, Precise Biometrics. “We will continue to expand our sales team during the year in the Mobile and IAM business areas.”